01
Brand Identity
A complete visual system that scales from your favicon to a billboard.
- Logo suite (primary, secondary, monogram)
- Typography & colour system
- Brand guidelines PDF
- Social & launch kit
- Business collateral templates
Creative Studio — Est. 2018
LUMM
Brand, web, and frontend — built by one person. No layers.
Open for work right now — accepting new projects
18+
Projects
8+
Industries
100%
On-time
Who I Am
Bold ideas,Precisely Executed.
LUMM is an independent creative studio run by Shrey Tripathi. After 1 year shipping product and brand work — first in-house at a fintech, then freelance across D2C, SaaS, and climate-tech — I started LUMM to do one thing well: pair sharp brand thinking with engineered craft, without the agency middle layer.
Every project is led by me, end to end. That means the person you brief is the person picking your colours, drawing your components, and pushing your production build. No accounts team, no lost context, no design that can't survive contact with a codebase.
"Design should feel inevitable. My job is to strip a brand down until the only decision left is the right one."
Tech Stack
- React
- TypeScript
- Next.js
- TanStack Start
- Node.js
- Tailwind CSS
- GSAP
- Three.js
- PostgreSQL
- Supabase
Design Tools
- Figma
- Framer
- Webflow
- Sanity
- Illustrator
- InDesign
- Photoshop
- Framer Motion
Areas of Expertise
Brand IdentityLogo, type, colour, and guidelines that ship.
Web DesignMarketing sites and product surfaces, end to end.
Frontend EngineeringProduction React with motion and performance care.
Creative DirectionArt direction across web, print, and social.
What I Do
Services.
Three focused offers. Each one is scoped up front, delivered by the same pair of hands from kickoff to launch, and priced after a discovery call.
02
Web Design
Marketing sites and product surfaces designed for conversion and craft.
- Sitemap & user flows
- Wireframes & content model
- High-fidelity Figma design
- Interactive prototype
- Developer handoff & design tokens
03
Development
Production React builds with motion, performance, and SEO baked in.
- Responsive React / Next.js build
- Headless CMS integration
- Motion & micro-interactions
- Lighthouse performance pass
- SEO basics & analytics wiring
04
Social Media Marketing
Data-driven social media campaigns that turn followers into paying customers.
- Meta & Google Ads setup and management
- Content strategy & calendar
- Monthly performance reports
- Lead generation & funnel building
- Retargeting campaigns
Selected Work
View all work →Featured projects.
View Case Study
Website · Law Firm
Hargrove & Associates Law Group
Full marketing site for a Chicago trial law firm — hero, practice areas, results, reviews, FAQs, and lead-gen contact flow.
View Case Study
Website · Home Services
ProShield Home Services
Full marketing site for a Columbus, OH roofing, HVAC & plumbing contractor — services, service areas, recent projects, reviews, and a free-estimate lead flow.
View Case Study
Website · Dental Practice
Bright Smile Dental
Full marketing site for an Austin, TX dental practice — services, Invisalign, implants, whitening, emergency care, reviews, FAQs, and online booking flow.
Trusted by teams
Kind words. Real numbers.
Shrey shipped our new brand and site in six weeks. Every page tells the same story now, and the numbers followed.
+220% conversion rate
Lumière Beauty Co.
The docs rebuild alone paid for the engagement. Cleanest handoff I've had from any studio, period.
−40% support tickets
Northwind Labs
LUMM understood our compliance constraints and still gave us something that looks like a modern product, not a bank.
+3.1x demo requests
Meridian Financial
Start your journey with LUMM
No mystery quotes.
Every project is scoped and priced after a short discovery call. No fixed packages — each engagement is tailored to your brand, goals, and timeline.
Contact for information
Let's talk
Tell me what you're building and I'll send a clear, custom estimate within one working day.
Brand Identity
Contact for information
Logo system, typography, colour, and guidelines — everything you need to look sharp across every touchpoint.
Web Design
Contact for information
Considered layouts, motion, and copy direction crafted around your goals — mobile-first, conversion-minded.
Development
Contact for information
Production React builds with CMS, analytics, and performance budgets locked in from day one.
Brand + Site
Contact for information
Full identity plus a production React build with motion, CMS, and analytics baked in.
Frequently asked
Answers before you ask.
Every project is scoped and priced after a short discovery call. I don't list fixed packages because each brand and site has different needs — contact me for information and a custom estimate.
Small pieces: 1–2 weeks. Marketing sites: 3–5 weeks. Full brand + site: 6–10 weeks. I hold the timeline once we lock scope; if something slips, I flag it early with options.
Two structured rounds of revisions per phase (discovery, direction, execution). Small tweaks after that are free within reason; new directions are billed separately so scope stays honest.
Yes — 30 days of bug fixes and small copy tweaks are included after launch. Beyond that I offer monthly retainers for iteration, growth experiments, and content updates.
That's the default. Same person owning both means fewer handoffs, tighter motion, and a codebase that reflects the design system instead of drifting from it.
Both. Startups get speed and a founder-friendly process; enterprises get documentation, stakeholder reviews, and secure handoff. The craft bar is the same either way.
Let's make something worth remembering.